If you listen to a myth instead of the reality, 10’s of thousands of dollars can be at stake. This results in wasted money. Below are the most common myths we hear related to real estate.
Myth:
- Companies sell homes
- You have to pay 5-6% commission
- You can’t price it too high
- Coming soon is not needed
- Facebook post is social media
- Zillow “Zestimates” can tell you value
- Open Houses do not work
- Failure to sell is about bad marketing
- Prices are about what sellers need
- New bathrooms pay for themselves
- If I wait until spring prices will recover
- Realtors are friends
Here is the truth…
Reality:
- Agents sell homes
- You can get the best agents in town for 4.5%
- Over pricing leads to the death spiral
- Coming soon is critical to setting the right price
- Geo fencing and Google ads are SM tools
- Computers can not price homes
- Open houses definitely work
- Failure to sell is bad pricing
- Prices are dictated by what buyers will pay
- Capital improvements return half their investment
- Spring brings more inventory
- Realtors are hired gun
Watch Casey discuss this topic on our latest Coffee with Casey or listen on our podcast.