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Marketing Strategy

“Transitional appeals to both the husband and wife providing us with the largest possible buyer pool.” Casey Samson

Over 83% of buyers find it easier to “visualize the property as their future home” when it’s staged in transitional style. (NAR 2019)
The goal of staging is to make the home more appealing to the highest number of potential buyers. While most homes are in a traditional style, buyers are looking for a transitional look. We are experts at converting a home to the transition look in the most economical way. We will develop a to-do list of items that will help the home meet the desires of today’s buyer. Based on our experience, we have proved:

  • Cosmetic items return 6 times their investment
  • Capital investments only return half of the cost

We will develop a to-do list and provide a list of contractors. Here is a further discussion of Simplicity and Style

Professional Photography

Buyers will find your home online so state-of-the-art pictures are critical. The photography used by The Casey Samson Team is a west coast technique and only used by a handful of Realtors on the east coast. Most use Fusion photography as you see on the right.

Unique URL’s and Website
Each home has a custom website all presented in a spectacular format. Each website features the following:

  • Layout displaying each level of the home separately with picture displays
  • Defining characteristics
  • Hot sheet with age of systems
  • Sellers favorite things about the home
  • Surrounding area with distances to major employment centers and local attractions
  • Schools listed and linked to their websites

Click the images below to view the websites and how we will show your home in the very best light.

Target Markets
We market to three main groups:

  • Public through social media using state-of-the-art geofencing on Facebook, Linkedin, Twitter, Instagram and Google ads on WSJ
  • Realtors via email campaign targeting Realtors who have sold in your area in the past 2 years
  • Renters via direct cards to renters in your direct area

Our team utilizes the most sophisticated online marketing in the industry! Read more on the Power of Social Media.

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