How Many Showings to Sell?

Analyzing listing traffic is critical to a successful sale. What to do if you are not getting enough showings? Our statistics show that is taken, on average, 7 showings the week prior to receiving a contract. 

Sophisticated tracking of showings allow us to predict when a contract is due, or if a home is not getting enough traffic to generate a contract. We analyzed 30 of our most recent sales and found the listings received an average of 14 showings the week before a contract was procured, with the average 2 contracts.

Analyzing showing traffic is critical to seller advice decision making:

• If a home is getting 13 viewings with no contract we need to find out if a contract is imminent or why has the home has not received contracts.
• If a home is getting 3 or less showings, we are definitely not in a price level that can generate enough showings to produce a contract.
• If a home is getting 6-9 showings, look for the second showings which dictate buyers doing a final walk through before the write an offer.

Exceptions:

• If a home is getting 13 viewings with no contract we need to find out if a contract is imminent or why has the home has not received contracts.
• If a home is getting 3 or less showings, we are definitely not in a price level that can generate enough showings to produce a contract.
• If a home is getting 6-9 showings, look for the second showings which dictate buyers doing a final walk through before the write an offer.

Why is this important:

• If we see more than 14 showings, we know there may be multiple contracts which gives a seller more leverage during the contract and inspection negotiations.
• If a home is not selling, this is a major contributor.
• If a home is getting a massive amount of showings and no contract, we may a problem so serious investigation is necessary by Casey.
• The longer it takes to sell a home, the less money the seller will receive, so timely information and advise is their best asset (see The Big Risk).