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Launch Protocol

When you decide to list with The Casey Samson Team you will receive a Launch Protocol which will include

  • A listing agreement for your review and comment
  • To do list
  • Pre-Launch schedule
  • Coming Soon Marketing
  • Social Media outline
  • Showings and more!

We walk you thru every step!

Casey will come back to your home to:

  • Go over and sign listing agreement
  • Develop a to do list
  • Provide vendors to execute the list
  • Set launch date
  • Develop a marketing plan personalized for your home
  • Do a predictive analysis to target buyers and monitor online reactions of the buyers and Realtors in the coming soon period
  • Set a target price. Final pricing is done the Tuesday before launch. This gives us the most timely data and market condition
  • Launch

Proposed Pre-Launch Schedule

  • Final clean up of to do list
  • Monday (week of CS) Professional photography session
  • Thursday (week of CS)Coming soon launched with sign and social media approximately one week prior to going live, depending on current market
  • Tuesday (week of going live) Final safety check/pricing meeting prior to going live
  • Thursday (week of going live) at 5 pm or Friday at 12 am listing goes live on MRIS, syndication to all major websites, social media campaigns begin (see more in Marketing below)
  • Friday and Saturday should produce showings
  • Friday, Saturday OR Sunday Open House (depending on current market)
  • 24 hours after open house we review potential contracts

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