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Launch Protocol

When you decide to list with The Casey Samson Team you will receive a Launch Protocol which will include

  • A listing agreement for your review and comment
  • To do list
  • Pre-Launch schedule
  • Marketing Plan
  • Social Media outline
  • Showings and more!

We walk you thru every step!

Casey will come back to your home to:

  • Go over and sign listing agreement
  • Develop a to do list
  • Provide vendors to execute the list
  • Develop a marketing plan personalized for your home
  • Set a target price. Final pricing is done the Tuesday before launch. This gives us the most timely data and market condition
  • Set Target launch date.

Proposed Pre-Launch Schedule

  • Final clean up of to do list
  • Coming soon sign ordered
  • Monday: Professional photography session
  • Wednesday: Brochure completion
  • Final safety check prior to going live
  • Thursday at 5 pm or Friday at 12 am listing goes live on MRIS, syndication to all major websites, social media campaigns begin (see more in Marketing below)
  • Friday and Saturday should produce showings
  • Sunday Open House
  • Monday: we review potential contracts. 65% of our listings create multiple contracts on the first Monday after open house.

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